The Price of Royalty Free Art

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Royalty free art is a staple in the Graphic Design community. No need to grab a camera… just head to your favorite stock image site and look for the image that communicates your vision. Getty images is well known for unique, great quality images. Their images are not as cheap as other stock photo sites but they are worth it.

To promote their Royalty Free photos, Getty images teamed up with advertising firm Ogilvy & Mather to create an advertising campaign that features the work that goes into capturing their photos. They came up with the tagline “They don’t cost what they are worth.” In the campaign, they showed an amazing photo and underneath they showed a behind-the-scenes shot of how they got the photo. Here are a few more examples.

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