IKEA introduces an interactive catalog

After all these years, I still love IKEA! Their brand is more than just furniture, it’s also a lifestyle. Every year I look forward to getting their annual catalog and now they have taken it a step further. They created an app for their 2013 catalog that makes it interactive. The app will allow you to see hidden photos and videos on the pages with the smartphone symbol. Through market research, IKEA found that on average their catalog has a two week shelf life. With these interactive features, they hope that people will continue using this catalog for at least a few more weeks. I’m definitely looking forward to this catalog. Click the video below for a sneak peak of what the catalog will offer.


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